Dominium Domains · The Forge · Vol. I

Lychee&Mochi

· lycheeandmochi.com ·

Yin to each other’s yang.

A finished character-IP property. Two kawaii cats named for two desserts, and each one is its dessert. Lychee: the light, airy fairy. Bright, gentle, and full of wonder. Mochi: the cozy, marshmallowy one. Soft, sweet, and full of love. Yin to each other’s yang, with the plush line, the character art, and all three domains already drawn.

01 · The Asset

Lychee & Mochi at a Glance

The Stack
3 domains, sold as one
Flagship
LycheeAndMochi.com
Short Form
LycheeMochi.com
Reversal
MochiAndLychee.com
Extension
.com ×3
Category
Character IP & Story
Title
Engraved AssetTitle
Register
Kawaii · Premium Cute
Kit
Character Bible Complete
Peer Class
Sanrio · Pusheen · Studio Ghibli · Smiski
Register Palette
Plum · Lychee Pink

02 · The Name

What Is Buried Inside It

LYCHEE
the light one

Floral, juicy, delicate, a fruit that is mostly air and perfume. The slim, airy, fairy cat. Quick, curious, weightless.

MOCHI
the heavy one

Dense, chewy, soft, sweet, a dessert with gravity. The chubby, marshmallow, dark-furred cat. Slow, grounded, deeply comforting.

03 · The Doctrine

Best Friends. Soulmates. Always Together.

Lychee

The light, airy fairy.

Bright, gentle, and full of wonder. Slim, winged, faintly fey, she floats a degree off the ground and finds the wonder in everything.

Mochi

The cozy, marshmallowy one.

Soft, sweet, and full of love. Chubby, dark, heavy-lidded, all the warmth and gravity of the pair, and the one who makes it home.

The names are the characters, one made of air, one made of gravity. Yin to each other’s yang: best friends, soulmates, always together. Neither carries the story alone.

The Duo

Yin to Each Other’s Yang

The characters exist. The plush line is designed, the art is drawn, and the bible writes itself, every episode, every two-pack, every menu.

Lychee and Mochi, the kawaii character duo, yin and yang
The Light One

Lychee

The light, airy fairy. Bright, gentle, and full of wonder.

Slim and winged, she floats a degree off the ground, and finds the wonder in everything. The fruit is mostly perfume and air. So is she.

BrightAiryCuriousGentle
The Cozy One

Mochi

The cozy, marshmallowy one. Soft, sweet, and full of love.

Chubby, dark, and heavy-lidded, all the warmth and gravity of the pair, and the one who makes it home. The dessert has weight and comfort. So does he.

CozyCalmLoyalSweet

Best friends. Soulmates. Always together. Neither carries the story alone, which is why the pair, not the name, is the asset.

The Property · Original Art

Already Drawn. Already Plush.

This is not a naming exercise with a mood board. The character design is finished, the plush renders exist, and the palette, motifs, and yin-yang mark are set. An acquirer inherits a property, not a placeholder.

Lychee & Mochi character brand board, plush designs, yin-yang mark, and character bible

The full character board, conveyed with the stack.

04 · The Mark System

Six Marks, One Brand

A character brand needs a face before it needs a logotype. These are the directions the mark can take, from the pair-as-icon to the paw that goes on every plush tag.

The Pair
Duality
The Cat
Character · Kawaii
Night & Light
Yin · Yang
The Paw
Merch · Plush
L
Seal
Heraldic · Institutional
M
Cipher
Minimal · SaaS

05 · Where It Deploys

The Vertical Range

Tier IPrimary
Café / Dessert BarFood & BeveragePlush & ToysCharacter Licensing
Tier IIAdjacent
Animation / SeriesComics / WebtoonApparelStationery
Tier IIIExtension
Mobile GameStickers / EmojiPublishingCollectibles

06 · The Buyer

Who Acquires This Name

The Operator

The Café

Opening a café, dessert bar, or bubble-tea line and needing a brand that already has the signage, the cups, the packaging, and two characters people will queue for.

The Acquirer

The Licensor

Building an IP portfolio, a kawaii property with instant merch, food, and media extensions.

The Holder

The Brand Investor

Character IP is the highest-multiple category in branding. This one arrives with the concept, the contrast, and both domains.

07 · The Instrument

The Dominium AssetTitle

Every acquisition closes with an engraved Certificate of Domain Acquisitionthe AssetTitle. It records the domain and a unique identifier, transfers like real property, and is your record of ownership. This is the instrument you receive.

Dominium Domains Certificate of Domain Acquisition, the engraved AssetTitle for LycheeAndMochi.com LYCHEEANDMOCHI.COM LycheeAndMochi.com .COM At closing DD-MMXXVI-IX-19999 YOUR NAME HERE

The engraved AssetTitle, issued at closing, recorded under DD-MMXXVI-IX-19999. Your name enters the register here.

08 · What Transfers

The Acquisition Includes

The Asset

  • LycheeAndMochi.com, full registration transfer
  • Clean title, free of liens or disputes
  • Transfer via registrar push or Escrow.com
  • The engraved AssetTitle at closing

The Brand Package

  • All three domainsLycheeAndMochi.com + LycheeMochi.com + MochiAndLychee.com
  • The character bibleLychee & Mochi, fully designed
  • Original character art + the yin-yang mark
  • Plush design renders (the product, visualized)
  • Six-mark direction system (SVG) + vertical map

Acquire

Yin to each other’s yang.

The name, the identity system, and the title, one asset, one transaction.

Funds held in licensed escrow · Transfer within one business day of clearance · AssetTitle issued at closing. All acquisitions subject to the Terms of Acquisition.

The Property · Retail

And It Works as a Place

Character IP earns its multiple when it leaves the page. Here the pair is a storefront: the mark on the signage, the faces on the cups, the packaging wall, the menu board, the room full of people. Nothing here needs inventing, it needs opening.

The Lychee & Mochi café, signage, drinkware, packaging, and menu, in a cherry-blossom courtyard

Lychee & Mochi, as a café. The mark scales from a plush tag to a storefront without a single redraw.

Signage
The pair, as logotype
Drinkware
Cups carry the faces
Packaging
A retail wall, ready
Menu
Mochi, matcha, lychee